Ski Style
Sport and Culture in the Rockies
Annie Gilbert Coleman
October 2004
320 pages, 41 illustrations, 6 x 9
CultureAmerica
Cloth ISBN 978-0-7006-1341-0, $29.95 (t)
Visitors
to Colorados famous ski resorts embrace alpine adventures,
luxurious amenities, and a glamorous nightlife, all against a backdrop
of towering mountains and high-drifted snow. Wherever they go in
search of fresh powder, one thing is certain: skiing has become
a major part of recreational sport and culture and, in the process,
dramatically altered Americas social, physical, economic,
and imaginative landscapes.
Annie Coleman has written the first cultural history of skiing
in the United States, telling how this European sport evolved into
an American industry combining recreation, tourism, consumption,
and wildernessalong with a solid dose of exhilaration and
a dash of celebrity. She reveals how the meaning of skiing changed
over the twentieth century, how sport and leisure in America came
to be about status and style as much as about physical activity,
and how modern consumer culture merged the mythic West with real
western places.
Coleman traces skiing from its Norse roots and Alpine influences
through the utility of ski travel in the winter Rockies to the rise
of Colorado resorts. Much more than a history of the sport, her
work explains how the recreation industry sold the experience of
skiing and created mythic mountain landscapes with real problemsand
a ski culture that exalts celebrity and status over the physical
act of skiing.
Along the way, Coleman looks at bums, bunnies, betties, and everyone
else who uses the sport to define who they are and how they fit
in. Todays skiers are more diverse than they were half a century
ago (though chances are theyre wealthier), and even snowboarders
have joined the very culture they once opposedreviving places
like Aspen through a subversive youth culture gone mainstream.
The allure of white powder at high altitudes, manicured ski runs
designed to frame picture-perfect views, the illusion of dangerthe
American skiing experience is all of this and more. Extensively
researched and engagingly written, Ski Style puts readers
on the slopesand in the lodgesto show what its
really all about.
Like a good ski run, Ski Style offers sensory pleasure
and variety of terrain. Filled with insights, Colemans book
should appeal to ski bums and snow bunnies, and to historians
of sport, tourism, the west, race, and gender.--Bernard
Mergen, author of Snow in America
A perceptive examination of skiings influence on
American culture and of culture on the sport.--John Fry,
President, International Skiing History Association
An original and important book presented with both skill
and flare.--Peggy Shaffer, author of See America
First
Essential reading.--E. John B. Allen, author
of From Skisport to Skiing
ANNIE GILBERT COLEMAN grew up in Hanover, New Hampshire,
and skied at various times for the Ford Sayre Ski Program, the Killington
Freestyle Ski Team, the U.S. Freestyle Ski Team, and the Williams
College Ski Team. Her article The Unbearable Whiteness of
Skiing in the Pacific Historical Review won the W. Turrentine
Jackson Prize. She is assistant professor of history and adjunct
assistant professor of American Studies at Indiana University-Purdue
University, Indianapolis.
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