Talkin' Socialism
J. A. Wayland and the Radical Press
Elliott Shore
288 pages, illustrated, 6 x 9
Paper ISBN 978-0-7006-0521-7, $14.95
In this history of radical publishing
at the turn of the century, Elliott Shore focuses on the Appeal
to Reason, the flagship newspaper of J. A. Wayland's publishing
empire. As modern periodical publishing came of age with the
appearance of the first mass-circulation newspapers and magazines,
so too did both populism and socialism in the United States.
They drew strength from the same factors--the advance of technology,
spreading industrialization, the growth and concentration of
urban populations, and rising literacy rates. In the Appeal
to Reason the two powerful and important forces--journalism
and radicalism--came together.
Between 1900 and 1910 the circulation of the Appeal to
Reason grew to more than half a million, placing it among
the nation's leading weeklies. Its editors and writers included
such prominent figures of the socialist movement as Eugene Debs
and Upton Sinclair. Published for twenty-five years in Girard,
Kansas, it was the most successful socialist institution in this
country, unifying the movement from coast to coast.
The Appeal belongs equally to the history of radicalism
and to the history of journalism. Shore examines it from both
perspectives. He presents the inner workings of the socialist
press and by focusing on Wayland, explores the possibilities
of peaceful but fundamental change at the time when America became
a mass consumer culture.
"In what might be considered a companion piece to Nick
Salvatore's Eugene V. Debs, Shore has written a skillfully
researched, penetratingly interpretive, and handsomely illustrated
biography of Wayland that analyzes the role of the socialist
press during an important period in the history of American radicalism."--Journal
of American History
"Shore has provided a wealth of new insights and a plethora
of detail in chronicling not merely the rise and fall of the
Appeal to Reason but also the dramatic life of its founder
and guiding light. . . . An expert in the history of the alternative
press, Shore displays considerable perception in handling this
intriguing subject. . . . He has written a fine, worthwhile book
that may help readers formulate an answer to the question, 'Why
is there no socialism in America?'"--American Historical
Review
"Was it ultimately a good strategy to try to sell socialism
through the techniques of modern capitalist advertising and promotion?
What happened when socialism was brought into the new popular
culture of consumption and mass media? Shore explores these fascinating
questions in his thoughtful, well-written book."--Indiana
Magazine of History
"An important contribution to the literature on American
dissent. In examining the only mass circulation socialist newspaper
in America, Shore illuminates the indigenous political and cultural
roots of the socialist movement and aids us in understanding
central aspects of the American political tradition."--Nick
Salvatore, author of Eugene V. Debs: Citizen and Socialist
"A sensitive, moving book. Shore's study is a vital chapter
in the history of American literature and journalism as well
as American radicalism-with peculiar relevance to our own times."--Sean
Wilentz, author of Chants Democratic: New York City and
the Rise of the American Working Class, 17881850
"Concern with the language of politics and the meaning
of cultural messages characterizes this fascinating book."--Dissent
"A considerable contribution, long overdue."--Journalism
History
ELLIOTT SHORE, a leading authority on the alternative
press, is director of the Historical StudiesSocial Science
Library of the Institute for Advanced Study in Princeton, New
Jersey, and editor of Alternative Papers: Selections from
the Alternative Press, 19781980 and The German-American
Radical Press. He was for many years curator of the Contemporary
Culture Collection at Temple University.
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