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Seeing and Being Seen

Tourism in the American West

Edited by David M. Wrobel and Patrick T. Long

May 2001
328 pages, 28 illustrations, 6 x 9
Paper ISBN 978-0-7006-1083-9, $19.95

Book Cover ImageYou can see them cruising for Indian art in Santa Fe, waiting for Old Faithful at Yellowstone, or pausing for shrimp cocktails on San Francisco's Fisherman's Wharf. The American West attracts vacationers of every stripe, who comb its varied landscapes for the ultimate trip. And for better or worse, those who come to see this multifaceted region have changed what they have come to see.

Seeing and Being Seen explores the history of tourism in the American West and examines its effects on both the tourists and the places and people they visit. Scholars from the humanities, social sciences, and business--Patricia Nelson Limerick, Hal Rothman, and others--join government and National Park Service professionals to investigate the dilemmas that tourism poses for western communities, from economic and environmental questions to cultural change.

The selections are organized around three broad topics: scholarly perceptions of tourism, tourists, and those toured upon; tourism in its historical context, including an assessment of its cultural impact on communities and on tourists themselves; and the history and impact of tourism on the West's national parks, with particular emphasis on efforts to maintain the delicate balance between natural preservation and public enjoyment.

These essays cover the span of tourism history, from early-twentieth-century "See America First" campaigns to the problematic place of automobiles in national parks today. They also pay special attention to policy choices that the growth of tourism sometimes forces on communities, as towns try to bounce back from failed economies by capitalizing on an "Old West" image--or even, in the case of Kellogg, Idaho, "Old Bavarian."

In response, the authors offer suggestions by which communities can begin to make rational choices about the role and place of tourism in their lives. Seeing and Being Seen is enlightening--and necessary--reading for scholars, policy makers, residents of the West, and even tourists themselves.

"There has been no shortage of hype and shallow thinking about the role of tourism in the modern West--but there has been a severe shortage of the kind of wisdom that comes from thinking hard and historically about tourism. This book offers the region that kind of wisdom."--Daniel Kemmis, Director of the Center for the Rocky Mountain West and author of Community and the Politics of Place

"Seeing and Being Seen goes to the heart of the dilemmas of tourism in the western United States. . . . Insightful, provocative, and engagingly written, it is a valuable book for anyone with an interest in tourism--from park managers, community leaders, and students of the West to all of us in our recurrent roles as tourists."--Chris Wilson, author of The Myth of Santa Fe: Creating a Modern Regional Tradition

DAVID M. WROBEL is associate professor of history at the University of Nevada, Las Vegas. He is the author of Promised Lands: Promotion, Memory, and the Creation of the American West, The End of American Exceptionalism: Frontier Anxiety from the Old West to the New Deal, and coeditor of Many Wests: Place, Culture, and Regional Identity, both from Kansas.

PATRICK T. LONG is professor of tourism management at the University of Colorado, Boulder, and author of Win, Lose or Draw? Gambling with America's Small Towns.